Create a short link free · QR codes · API docs
What a URL shortener does
A long product or campaign URL is hard to paste into a text, a slide, or a tweet. A URL shortener stores that destination and gives you a short redirect, such as srt.to/launch. Anyone who opens it lands on your original page.
srt.to is that tool. It is not a SubRip (.srt) subtitle converter — the name is the brand, not the file type.
Why people switch to srt.to
Many shorteners lock custom domains, analytics, or an API behind a paid plan, or cap the free tier at a handful of links. On Free, srt.to includes:
- 300 short links
- 30 days of click analytics (country, referrer, device)
- 1 custom domain
- A public link-in-bio page at
srt.to/@you - API keys and webhooks
Paid plans add more links, longer analytics, and team workspaces. Checkout for those plans is opening later; Free works today.
How to shorten a URL
- Open srt.to or create a free account.
- Paste the destination (the long https link).
- Optionally type a custom path, for example
launch, so the link issrt.to/launch. - Create the link, copy it, and share it. Download the QR code if you need print or packaging.
Custom short links and branded domains
A random path works when you need something fast. A custom slug is better when the link will be spoken, printed, or remembered. With a verified custom domain you can serve the same shortener on your own host instead of only srt.to.
Click analytics
Each redirect can record when it happened, the referrer if the browser sends one, country when available, and a device / browser / OS category. You see that in the dashboard. Retention depends on the plan — 30 days on Free, longer on Growth and Pro.
Related tools
- How to shorten a URL (step by step)
- Custom short links and branded domains
- Click analytics
- Dynamic QR codes that stay tied to the short link
- REST API to create links in bulk
- All guides
Frequently asked questions
What else is included?
Custom paths, QR codes, analytics, and an API. See capabilities.
Is a URL shortener safe?
A short link only hides the destination until you open it. We block destinations that fail our safety checks or that people report at report abuse. You are still responsible for the pages you point to. Read the privacy policy for what we store on each click.
Do short links expire?
They stay live until you archive them, they hit an expiry you set, or we disable them for abuse. There is no hidden “free links die in 7 days” rule.
Can developers use it?
Yes. Create an API key in settings and call POST /api/links. See the API documentation.